Questions
Before you ask.
The questions people ask on the first call, answered here first.
Is everything on this site built already?
No, and we'd rather say so. Month 1 is the Foundation: enquiries answered within 5 minutes, bookings and reminders, your dashboard and a Leak Report. The other agents are built with founding partners, in the order each business needs them. What exists now and what's next is on the updates page, which changes every second Friday.
What does it cost?
A monthly fee for your system, plus a share of the revenue it brings in, agreed with you in writing before any work starts. The first month is free, so you see the value before you pay anything.
What happens after the free month?
By then you'll have seen the system work on your own enquiries for 30 days. You choose: carry on into a 6-month partnership, or stop and owe nothing. Your data, your enquiry log and your Leak Report stay yours either way.
What happens after six months?
You choose whether to carry on. Staying on is a choice, never a lock-in, and your data, your enquiry log and your reports stay yours either way.
What is an AI agent, and will my customers know?
An AI agent is software that does one job, like replying to enquiries or following up. Every agent we build is clearly named as AI, answers only from facts you've approved, and hands anything else to you.
What if the AI gets something wrong?
Customer-facing agents answer only from your approved fact sheet, and anything outside it comes straight to you. Each agent starts on the tightest setting and earns more responsibility only when its record shows it's safe. Every action is logged in plain language, and you can pause anything.
Will it keep up as AI changes?
Yes. AI improves every month, and we keep your agents and automations current. Changes are tested before they touch your business and logged in plain language, so you never have to learn a new tool.
Will it sound like a robot?
Replies are written in your voice, using only facts you've approved. Anything it can't answer comes straight to you.
Who owns my data?
You do, always. We never message your customers in our own name, and never sell or reuse their information.
Can I switch something off?
Yes. You can pause any automation, any time.
Do you handle social media?
Yes: content, DMs and ads, measured by enquiries, not likes. If you already have someone, we work with them.
How much of my time does it take?
About an hour a week. The point is to give you time back, not take more of it.
Will I deal with Ethan, or just the AI?
Both, and that's the point. Your assistant handles the day to day, any hour: questions about your day, changes you approve, the numbers. Ethan speaks with you every week to make sure you're happy and everything runs smoothly, and every month you plan the next phase of growth together.
Who will I be working with?
Ethan, who founded Top Rank Insight, builds your system himself and takes on one founding partner at a time. You speak every week and plan together every month.
Which channels does it work on?
WhatsApp, Instagram DMs, Facebook, your website form and email: wherever your customers already reach you. It answers in your business's name, never ours.
How fast can it go live?
Within the day, once you've given access and the facts your agents need: your services, prices and the questions customers usually ask. Access is through partner access, never your passwords.
Do you edit videos too?
Yes. The Video Editor turns your raw clips into finished videos in your style, with captions drafted from your voice notes. It never publishes anything itself: you approve every video. It is built with you after Month 1.
No question matches that. Ask Ethan directly on WhatsApp.